The business of art.

This non-profit helps emerging artist establish their careers, in part, by coaching them on the business side of art. New leadership asked us to help them renew the organizations themselves – through a new, more professional brand identity. We led a team to redefine the organization – with a stronger name and a new logo and graphic image. A key recommendation was to produce and an annual report to demonstrate their commitment to be fiscally responsible and to reinforce the concept of being “business like”.